Aspire Marketing Solutions
Brand design , marketing consultants
Articles
The billboard is watching you!
A recent furore in the United States revealed just how far the advertising and marketing industries have progressed in the digital age. It was revealed that the digital billboards in Times Square inte…
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Great company, great brand?
Do you have a company or organisation that is a leader or expert in its field? Perhaps a technical one? Do you feel that your marketing and brand image are really doing your capabilities justice? Woul…
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Introducing Aspire Reach and Connect
Today, if you are seeking to grow your brand’s profile, promote an event or generate new prospects for your products and services, you can achieve global profile at a fraction of the traditional cos…
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Crystal ball gazing – the Semantic Web is coming
While all of us try to come to terms with the digital age and the impacts of Web 2.0 and its social media revolution, the next revolution, and therefore challenge, is just around the corner. The Seman…
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The connected brand
The connected age is upon us. Organisations and companies around the world have, sometimes unwittingly, moved into this new paradigm. This paradigm has seen the emergence of an abundance of new market…
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Branding in the 3.0 era
In the 13th century, the Italians began the brand era by using brands to watermark paper. With this humble beginning, the idea of marking your property, and ultimately a product or service, to differe…
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