Branding in the 3.0 era
In the 13th century, the Italians began the brand era by using brands to watermark paper. With this humble beginning, the idea of marking your property, and ultimately a product or service, to differentiate it from others was born.
Mark Twain once said, ‘Civilization is the limitless multiplication of unnecessary necessities.’ We see this idea embodied in many things in the more> |
|
Crystal ball gazing – the Semantic Web is coming
 While all of us try to come to terms with the digital age and the impacts of Web 2.0 and its social media revolution, the next revolution, and therefore challenge, is just around the corner.
The Semantic Web, or Web 3.0 as some term it, is set to become a reality within the more> |
|
The biggest revolution in modern marketing is the emergence of social media. This dynamic new channel offers a depth of engagement and participation not seen previously in the world of marketing communications.